6 ways charities can increase business donations

We are very involved in helping animals in need through our Animal Charms jewelry web site. But we also have a business to run, so we tend to help charities that can help us raise even more money for...

Slaktivism: Awareness or useless?

“Slaktivism” is a term coined in the early 2000′s that generally means: the act of participating in obviously pointless activities as an expedient alternative to actually expending...

Why are charities afraid of marketing?

We have worked with a lot of charities over the years and during that time we have seen a few issues come up again and again, the willingness of a charity to market itself and to co-operate with...

Cause Marketing and missed social media opportunities

The opportunity that Social Media offers a company when they are developing a Cause Marketing strategy are nearly endless. You have the potential to directly connect with customers and supporters in...