Making RLSA Work for You

Making RLSA Work for You

Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We...
How Much Should I Be Paying for PPC Ads?

How Much Should I Be Paying for PPC Ads?

Or, Can I really Afford This? The last few years have seen dramatic changes in the way Google Search works, with new algorithm enhancements such as Penguin and Panda, many good websites found their entire business hanging in the balance either through their own...