The first step in any marketing effort, whether its a new site or updating an established site, is a comprehensive analysis. Our philosophy of only doing work that provides a positive ROI requires that we know where we are starting instead of starting a marketing plan that may or may not meet your needs.
When we perform a site audit or site review we take as comprehensive an approach as possible. Every site audit, like every web site, is unique and each review is done by one of our qualified staff. Your confidential site review may include:
- Site architecture (internal linking)
- Source code review
- On site SEO issues
- Content quality and uniqueness
- External linking strategy
- Keyword survey
- Social media opportunities
- Current search engine indexing
- Analytics survey (if access is granted)
- Competitor survey
In depth keyword research is an art in itself. Proper keyword research is more than just guessing at what phrases are great to rank well for in the search engines, it is about identifying opportunities to attract “customers” rather than “traffic”.
When we preform keyword research for your site we look at
- Short tail keywords
- Long tail keywords
- Competitiveness of keywords
- Estimated traffic for those keywords and phrases
we then produce a plan of action to target the phrases we believe will provide the best ROI for your site. In many cases this is a combination of long tail keywords for faster, more targeted traffic, and short tail keywords for less targeted but higher volume traffic.