Bill and Ammon’s Bogus Hangout #131

Bill and Ammon’s Bogus Hangout #131

It’s Pubcon week and I sat in on an episode of the Bogus Hangout this week rather than travel to Vegas. We ended up with just Terry, Ammon and me being mostly grumpy old men talking about various SEO topics and how things have been changing over the years....
Why Are Heatmaps Important?

Why Are Heatmaps Important?

When trying to optimize your website for conversions and user experience you need to know what your visitors are already doing, using heatmaps can give you that information. For those of you that don’t know, a heatmap is a graphical overlay of your website that...
Why Should I Be Split Testing My Website?

Why Should I Be Split Testing My Website?

You’ve built an amazing website, the photos are amazing, the navigation is flawless, and you have a fantastic assortment of rings, earrings, and pendants, but you just don’t seem to be making as many sales as you think you should. What could be the...
AdWords Ad Extensions

AdWords Ad Extensions

One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with...