by Steve Gerencser | Dec 16, 2018 | AdWords
Originally published on Search News Central. One of the hardest things to do when trying to maximize the ROI on an AdWords campaign is identifying keywords that are under-performing, costing you clicks and money while not delivering the conversions that you’re... 
by Steve Gerencser | Nov 11, 2018 | AdWords
This is reprinted from Seach News Central. One of the most important, and most overlooked, aspects of running a PPC (Pay Per Click) campaign is the goal setting. Many people simply focus on getting the most traffic possible for the lowest CPC (Cost Per Click). While... 
by Steve Gerencser | Aug 9, 2018 | Social Media
It’s a rare week that goes by when I don’t get an email about increasing social media exposure. Between edge rank on Facebook, the high-speed nature of Twitter, and countless other issues with social media it can be a real challenge to do well.... 
by Steve Gerencser | Jul 30, 2018 | eCommerce, Web Development
Picking the right Call To Action is more than just grabbing a button from Google image search One of the biggest things I do for clients when we start looking at conversion metrics is taking a hard look at what their call to action is. Usually, it’s some... 
by Steve Gerencser | Jul 16, 2018 | Social Media
What Is Pinterest? Have you been living in Upper Outer Elbonia without an internet connection? Pinterest is a social sharing site that focuses on sharing visually. When a picture is shared, it is ‘pinned’ to a ‘board’ or category. When other...