AdWords Quality Score

AdWords Quality Score

Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex...
Making RLSA Work for You

Making RLSA Work for You

Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We...
How Much Should I Be Paying for PPC Ads?

How Much Should I Be Paying for PPC Ads?

Or, Can I really Afford This? The last few years have seen dramatic changes in the way Google Search works, with new algorithm enhancements such as Penguin and Panda, many good websites found their entire business hanging in the balance either through their own...
8 Tips to Improve Your Local Listings

8 Tips to Improve Your Local Listings

Local search is one of the most dynamic search results in Google. With every change in the search results local search appears to be affected more and more. However, there are several things that you can do to minimize the flux and improve your overall local search...