by Steve Gerencser | Aug 14, 2017 | AdWords, PPC
One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with... 
by Steve Gerencser | Jun 23, 2017 | AdWords, PPC
Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex... 
by Steve Gerencser | Nov 7, 2016 | AdWords, PPC
Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We... 
by Steve Gerencser | Mar 4, 2015 | PPC
Or, Can I really Afford This? The last few years have seen dramatic changes in the way Google Search works, with new algorithm enhancements such as Penguin and Panda, many good websites found their entire business hanging in the balance either through their own... 
by Steve Gerencser | Feb 11, 2015 | Local Search
Local search is one of the most dynamic search results in Google. With every change in the search results local search appears to be affected more and more. However, there are several things that you can do to minimize the flux and improve your overall local search...