by Steve Gerencser | Nov 11, 2018 | AdWords
This is reprinted from Seach News Central. One of the most important, and most overlooked, aspects of running a PPC (Pay Per Click) campaign is the goal setting. Many people simply focus on getting the most traffic possible for the lowest CPC (Cost Per Click). While... 
by Steve Gerencser | Aug 9, 2018 | Social Media
It’s a rare week that goes by when I don’t get an email about increasing social media exposure. Between edge rank on Facebook, the high-speed nature of Twitter, and countless other issues with social media it can be a real challenge to do well.... 
by Steve Gerencser | Jul 30, 2018 | eCommerce, Web Development
Picking the right Call To Action is more than just grabbing a button from Google image search One of the biggest things I do for clients when we start looking at conversion metrics is taking a hard look at what their call to action is. Usually, it’s some... 
by Steve Gerencser | Jul 16, 2018 | Social Media
What Is Pinterest? Have you been living in Upper Outer Elbonia without an internet connection? Pinterest is a social sharing site that focuses on sharing visually. When a picture is shared, it is ‘pinned’ to a ‘board’ or category. When other... 
by Steve Gerencser | Dec 18, 2017 | AdWords, Cause Marketing
With little notice and even less fanfare, Google has made some major changes to the Google AdWords Grants Program. The new changes are set to take effect on January 1st, 2018 and failure to meet the new standards two months in a row can lead to having your grant...