Picking the right Call To Action is more than just grabbing a button from Google image search One of the biggest things I do for clients when we start looking at conversion metrics is taking a hard look at what their call to action is. Usually, it’s some variation of this: Or maybe this one: […]
What Is Pinterest? Have you been living in Upper Outer Elbonia without an internet connection? Pinterest is a social sharing site that focuses on sharing visually. When a picture is shared, it is ‘pinned’ to a ‘board’ or category. When other people see a Pin that they like they can either like the pin or […]
With little notice and even less fanfare, Google has made some major changes to the Google AdWords Grants Program. The new changes are set to take effect on January 1st, 2018 and failure to meet the new standards two months in a row can lead to having your grant canceled. If you are currently taking […]
Mentors on Tap returns with the start of a series of videos discussing the various aspects of Technical SEO. Join me and Doc Sheldon as we get started with an explanation of what Technical SEO is and how it can affect your website.
More and more people are using eCommerce solutions such as Shopify and Big Commerce to help them start selling online. These can be great services to test the water with, or even build a full eCommerce solution on. However, just because the service is built and maintained for you, this does not mean that you […]
In this episode of Bill and Ammon’s Bogus Hangout, we hit on a lot of topics, some of them even useful. Some of the highlights from our very casual and unstructured conversation include: 12:40 Google Business Listings 20:54 Google Local Guides 33:00 We stumble through multiple SEO topics 49:00 We talk about social media / […]
It’s Pubcon week and I sat in on an episode of the Bogus Hangout this week rather than travel to Vegas. We ended up with just Terry, Ammon and me being mostly grumpy old men talking about various SEO topics and how things have been changing over the years.
When it comes to learning how your AdWords campaigns are doing against others, Google has actually provided us with a rather large collection of tools. The most common competitive metric used by AdWords administrators is the Average Position. If your average position is in the 1.1 to 1.4 range, you can feel confident that your […]
When trying to optimize your website for conversions and user experience you need to know what your visitors are already doing, using heatmaps can give you that information. For those of you that don’t know, a heatmap is a graphical overlay of your website that shows you how people interact with it. Areas that your visitors click on […]