Why Should I Be Split Testing My Website?

Why Should I Be Split Testing My Website?

You’ve built an amazing website, the photos are amazing, the navigation is flawless, and you have a fantastic assortment of rings, earrings, and pendants, but you just don’t seem to be making as many sales as you think you should. What could be the problem? And more importantly, how do you figure out what the problem is? […]

AdWords Ad Extensions

AdWords Ad Extensions

One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with that ad. This […]

AdWords Quality Score

AdWords Quality Score

Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex techniques such as dayparting. One of the aspects of a PPC […]

Making RLSA Work for You

Making RLSA Work for You

Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We all know that the deeper a person researches […]

How Much Should I Be Paying for PPC Ads?

How Much Should I Be Paying for PPC Ads?

Or, Can I really Afford This? The last few years have seen dramatic changes in the way Google Search works, with new algorithm enhancements such as Penguin and Panda, many good websites found their entire business hanging in the balance either through their own actions or through those of less reputable SEO companies. This has led a […]

8 Tips to Improve Your Local Listings

8 Tips to Improve Your Local Listings

Local search is one of the most dynamic search results in Google. With every change in the search results local search appears to be affected more and more. However, there are several things that you can do to minimize the flux and improve your overall local search results.   On Site Local Search Tips 1. […]

Cleaning Up Your Link Profile Before You Disavow Those “Bad” Links

Cleaning Up Your Link Profile Before You Disavow Those “Bad” Links

When Google released the Disavow tool it was hailed by many as the ultimate solution to all of their link building woes. It appeared to be the easy way out of years of link building abuse. Unfortunately for many, this hasn’t been the case at all. Many people have filed Disavow petitions only to be […]

The Right Way To Use Press Releases

There has been a lot of debate the last couple of weeks about Press Releases and their value since Matt Cutts made the comment that they have almost no SEO value.  This was, of course, followed by “tests” that showed that they did work. The test used a nonsense word on arguably one of the more powerful […]

Workout Meal Planning

Workout Meal Planning

For someone not really a fan of Infographics, it seems that we have been posting quite a few lately. This is another one done for a client of ours. Courtesy of: Flavilicious Fitness