Setting ROI Goals for Your AdWords Campaigns

Setting ROI Goals for Your AdWords Campaigns

This is reprinted from Seach News Central. One of the most important, and most overlooked, aspects of running a PPC (Pay Per Click) campaign is the goal setting. Many people simply focus on getting the most traffic possible for the lowest CPC (Cost Per Click). While...
AdWords Ad Extensions

AdWords Ad Extensions

One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with...
AdWords Quality Score

AdWords Quality Score

Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex...