by Steve Gerencser | Jun 23, 2017 | AdWords, PPC
Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex... 
by Steve Gerencser | Nov 7, 2016 | AdWords, PPC
Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We...