by Steve Gerencser | Dec 16, 2018 | AdWords
Originally published on Search News Central. One of the hardest things to do when trying to maximize the ROI on an AdWords campaign is identifying keywords that are under-performing, costing you clicks and money while not delivering the conversions that you’re... 
by Steve Gerencser | Nov 11, 2018 | AdWords
This is reprinted from Seach News Central. One of the most important, and most overlooked, aspects of running a PPC (Pay Per Click) campaign is the goal setting. Many people simply focus on getting the most traffic possible for the lowest CPC (Cost Per Click). While... 
by Steve Gerencser | Dec 18, 2017 | AdWords, Cause Marketing
With little notice and even less fanfare, Google has made some major changes to the Google AdWords Grants Program. The new changes are set to take effect on January 1st, 2018 and failure to meet the new standards two months in a row can lead to having your... 
by Steve Gerencser | Nov 3, 2017 | AdWords, PPC
When it comes to learning how your AdWords campaigns are doing against others, Google has actually provided us with a rather large collection of tools. The most common competitive metric used by AdWords administrators is the Average Position. If your average position... 
by Steve Gerencser | Aug 14, 2017 | AdWords, PPC
One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with... 
by Steve Gerencser | Jun 23, 2017 | AdWords, PPC
Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex...