Why Are Heatmaps Important?

Why Are Heatmaps Important?

When trying to optimize your website for conversions and user experience you need to know what your visitors are already doing, using heatmaps can give you that information. For those of you that don’t know, a heatmap is a graphical overlay of your website that...
Why Should I Be Split Testing My Website?

Why Should I Be Split Testing My Website?

You’ve built an amazing website, the photos are amazing, the navigation is flawless, and you have a fantastic assortment of rings, earrings, and pendants, but you just don’t seem to be making as many sales as you think you should. What could be the...