by Steve Gerencser | Jan 23, 2013 | Link Building, Marketing
There has been a lot of debate the last couple of weeks about Press Releases and their value since Matt Cutts made the comment that they have almost no SEO value. This was, of course, followed by “tests” that showed that they did work. The test used a... by Steve Gerencser | Aug 22, 2012 | Marketing, Social Media
Pinterest is hot, so hot there have been warnings that it may be contributing to global warming. Even if this isn’t true, it’s certainly contributing to the sudden shortage of mod podge and hot glue sticks. But, like every hot website to hit the internet,... by Steve Gerencser | Oct 18, 2010 | Marketing, Viral Marketing
Over the last few years viral marketing, leveraging social networks in an effort to drive large amounts of traffic to your web site in a short amount of time, has become one of the hottest marketing tactics. Unfortunately for every 1,000 attempts at viral marketing... by Steve Gerencser | Sep 27, 2010 | Business Issues, Cause Marketing, Marketing
We have worked with a lot of charities over the years and during that time we have seen a few issues come up again and again, the willingness of a charity to market itself and to co-operate with people, groups, and businesses that want to help. Larger charities...