6 ways charities can increase business donations

We are very involved in helping animals in need through our Animal Charms jewelry web site. But we also have a business to run, so we tend to help charities that can help us raise even more money for them than those that are either indifferent to the needs of business...

Slaktivism: Awareness or useless?

"Slaktivism" is a term coined in the early 2000's that generally means: the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.(1) In other words, doing something easy that makes "you" feel...

Why are charities afraid of marketing?

We have worked with a lot of charities over the years and during that time we have seen a few issues come up again and again, the willingness of a charity to market itself and to co-operate with people, groups, and businesses that want to help. Larger charities...

Cause Marketing and missed social media opportunities

The opportunity that Social Media offers a company when they are developing a Cause Marketing strategy are nearly endless. You have the potential to directly connect with customers and supporters in a way that can not be done using traditional marketing methods....