Identifying Underperforming Keywords in Your AdWords Campaign
Setting ROI Goals for Your AdWords Campaigns
Changes Coming to Google Grants Program in 2018
With little notice and even less fanfare, Google has made some major changes to the Google AdWords Grants Program. The new changes are set to take effect on January 1st, 2018 and failure to meet the new standards two months in a row can lead to having your grant canceled. If you are currently taking […]
Using Competitive Metrics to Improve Your AdWords Campaigns
When it comes to learning how your AdWords campaigns are doing against others, Google has actually provided us with a rather large collection of tools. The most common competitive metric used by AdWords administrators is the Average Position. If your average position is in the 1.1 to 1.4 range, you can feel confident that your […]
AdWords Ad Extensions
One of the things I see a lot of AdWords campaigns missing out on is the use of Ad Extensions. Ad Extensions are a way for you to stand out from your competitors in the search results by adding more information to your ad and giving viewers more reasons to engage with that ad. This […]
AdWords Quality Score
Are your ads costing you more than they should? Many people work hard trying to optimize their AdWords campaigns to achieve the highest ROI possible. They work on their keywords and negative keywords, ad titles and descriptions, and even begin to explore more complex techniques such as dayparting. One of the aspects of a PPC […]
Making RLSA Work for You
Remarketing Lists for Search Ads, or RLSA, are a way for you to refine your AdWords campaigns to target potential customers and leads that have moved farther along the conversion funnel but have yet to purchase or move to the next level of your service offering. We all know that the deeper a person researches […]