Pinterest Winners and Losers

Pinterest Winners and Losers

Pinterest is hot, so hot there have been warnings that it may be contributing to global warming. Even if this isn’t true, it’s certainly contributing to the sudden shortage of mod podge and hot glue sticks. But, like every hot website to hit the internet, there are winners and there are losers. Winner: Pallet Manufacturers:¬†Building […]

Brand Building Through Guest Blogging

Brand Building Through Guest Blogging

For those of you that missed my show on Talk Marketing Now here is the presentation deck that I used. I’ll be breaking the presentation down in to a series of blog posts, but you can see it here now.   Brand building through guest blogging 2012 View more PowerPoint from Steve Gerencser

Mobile Home Living

Mobile Home Living

We created this great little infographic for Complete Mobile Housing Supply. Finding data for mobile homes only was a bit of a challenge, but we, and more importantly they, are happy with the end result. courtesy of Complete Mobile Home Supply

6 ways charities can increase business donations

We are very involved in helping animals in need through our Animal Charms jewelry web site. But we also have a business to run, so we tend to help charities that can help us raise even more money for them than those that are either indifferent to the needs of business...

Why Pinterest Should Be On Your Radar

I had originally written this post a few weeks ago, before the Pinterest feeding frenzy started. I debated internally about publishing it because I really like Pinterest and it seems like marketers tend to ruin everything they touch by turning it from something fun...

Adding Categories in OpenCart

Adding Categories in OpenCart

This is the first in our series of training tutorials on how to set up and use OpenCart, our preferred entry-level eCommerce software. In this video I explain how to create new product categories, explain what each field is used for, and which ones you can ignore if you choose.

Slaktivism: Awareness or useless?

"Slaktivism" is a term coined in the early 2000's that generally means: the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.(1) In other words, doing something easy that makes "you" feel...

World records: the new viral marketing

Over the last few years viral marketing, leveraging social networks in an effort to drive large amounts of traffic to your web site in a short amount of time, has become one of the hottest marketing tactics. Unfortunately for every 1,000 attempts at viral marketing...

Why are charities afraid of marketing?

We have worked with a lot of charities over the years and during that time we have seen a few issues come up again and again, the willingness of a charity to market itself and to co-operate with people, groups, and businesses that want to help. Larger charities...