Why Pinterest Should Be On Your Radar

I had originally written this post a few weeks ago, before the Pinterest feeding frenzy started. I debated internally about publishing it because I really like Pinterest and it seems like marketers tend to ruin everything they touch by turning it from something fun...

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Slaktivism: Awareness or useless?

"Slaktivism" is a term coined in the early 2000's that generally means: the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.(1) In other words, doing something easy that makes "you" feel...

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World records: the new viral marketing

Over the last few years viral marketing, leveraging social networks in an effort to drive large amounts of traffic to your web site in a short amount of time, has become one of the hottest marketing tactics. Unfortunately for every 1,000 attempts at viral marketing...

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