How Are You Choosing Your Call To Action?

How Are You Choosing Your Call To Action?

Picking the right Call To Action is more than just grabbing a button from Google image search One of the biggest things I do for clients when we start looking at conversion metrics is taking a hard look at what their call to action is. Usually, it’s some variation of this: Or maybe this one: […]

Redirecting URLs in Shopify

Redirecting URLs in Shopify

More and more people are using eCommerce solutions such as Shopify and Big Commerce to help them start selling online. These can be great services to test the water with, or even build a full eCommerce solution on. However, just because the service is built and maintained for you, this does not mean that you […]

Search Geeks Speak: eCommerce

Barry Adams and I were invited to join David Harry and Terry Van Horne on last week's Search Geeks Speak on the SEO Dojo Radio podcast about ecommerce link building and ecommerce in general. We hit on a lot of topics including foundational link building, article...

6 ways charities can increase business donations

We are very involved in helping animals in need through our Animal Charms jewelry web site. But we also have a business to run, so we tend to help charities that can help us raise even more money for them than those that are either indifferent to the needs of business...

Adding Categories in OpenCart

Adding Categories in OpenCart

This is the first in our series of training tutorials on how to set up and use OpenCart, our preferred entry-level eCommerce software. In this video I explain how to create new product categories, explain what each field is used for, and which ones you can ignore if you choose.

SEO Breadcrumbs for OpenCart

OpenCart is one of the more popular open source eCommerce systems available. We use it here for many of our clients and like most aspects of it. One of it's failings, however, is the lack of attention to clean URLs in the breadcrumb structure. Fortunately this is a...

Keeping Google out of the WordPress backend

Over the past few months we've noticed that more and more pages from inside the Wordpress backend are finding their way in to the Google index. This has always been a problem, but as Google seems to index more useless pages, and crackers get more sophisticated at...

Do I really need a sitemap?

Do I really need a sitemap? This question has been asked for a long time, and in mid 2005 Google made it even more complicated by introducing a sitemap format just for their spiders. First of all there are two types of sitemaps. One sitemap for users and one for...